Your marketing copy or content has a lot more power than you think.
In fact, it has the ability to make or break your image in the market.
Your copy or content is the primary tool that you use to communicate with your audience. Not only does it inform your readers about you and your company but also helps you create the all-important positive first impression on the reader’s mind.
Words almighty!
Needless to say, the written words on your website or any of your promotional pieces, are one of the most important factors that define the success or failure of your marketing efforts.
If the copy or content on your website, blog, or other online material is thoughtfully written and presented in an engaging way, it becomes a powerful promotional tool for your business. It can play a vital role in improving your professional image. It can create trust in the minds of your audience and offer an aura of credibility to your company.
On the other hand, poorly written website copy can leave an unfavorable impression in people’s minds. It can make your business look unprofessional.
It is therefore important that your content is written professionally to make it most effective and get the best results from it.
What makes web content effective?
There are 3 basic qualities of good web content.
- It should be informative
- It should be easy to understand
- It should be interesting to read
Let’s elaborate on each one of them.
Your web content must be:
1. Informative
Why? Because people are usually looking for some information on your website or blog. Maybe they are searching for a particular product or a service that they need.
Or they could be there to know more about a subject they are interested in or curious about. Whatever their reason to be on your website, it is your job to provide them with what they are looking for.
If you provide enough information about your products, services or anything that is related to your particular field, your website or blog naturally becomes a valuable resource for them.
Care should be taken that the information is authentic and based on solid facts so that it helps build trust with your audience.
2. Easy to understand
Unless you are writing for literary scholars or experts in the field, you must keep your website’s copy or content as simple and easy to understand as possible. This helps the visitors get hold of the information they want quickly and easily, saving them a lot of time and frustration.
By keeping the language simple, clear, and direct, you help them effortlessly grasp your message, making life a little easier for them.
3. Interesting to read
Simple doesn’t have to be boring. Even a simple menu if served with some garnishing becomes more appealing. Likewise, if the information is served in a little interesting and entertaining manner, it instantly clicks with your audience.
A conversational tone, a story-telling-like presentation, or adding some humor to your copy or content can spice it up and your readers will certainly enjoy it more.
Online readers are an impatient lot
People normally skim through the pages of your website or blog for relevant and reliable information. They usually don’t have enough time and patience to stay on your page for too long unless your content somehow holds their interest.
They want to make the most of their time while they are on your website or blog. And when another website with similar information is just a click away, they don’t have any compelling reason to ‘waste’ their valuable time on yours! Right?
And that’s where the professional skills of an experienced content writer come into play.
The primary job of a web content writer
It is therefore important to make this information readily available to the readers. They should be able to grasp it without much effort and use it in their lives.
If your content provides some real value to the visitors, it has done its job. People will thank you for that and return to your website often and may even become your loyal customers.
Web content writing is a specialized skill
Writing for the web is different from writing for the print medium. It is a specialized skill and the web content writer must adhere to certain important rules such as,
- Write in a simple and easy-to-understand language.
- Write shorter sentences and paragraphs for better readability and comprehension.
- Write an attention-grabbing title.
- Use subheadings and bullets ( just like these points ).
- Use the active voice wherever possible.
- Use important keywords in the right places and in the right amount to make the content search engines friendly.
It is important that the writer has a good grasp of the fundamental concepts of online marketing as well. Correctly and ethically optimizing the content for the search engines to get better page ranking is another vital aspect of this form of writing.
Why hire a professional web content writer?
Hiring a good web content writer will ensure that your website, blog, or any other type of online content will always be written with these basic rules in mind. Not only will it save you a lot of time and hassle but will also guarantee that all of your content will strictly adhere to professional web content writing standards.
For web content to be really effective it should be written both for the audience and the search engines. Ignore one of them and you will lose half the battle. An experienced copywriter or content writer will balance the equation so that your web copy or content truly works in your favor, brings more traffic to your website and blog, and helps convert passive visitors into willing clients and customers.
What do you prefer? Do you like to DIY your content or think that getting it written professionally is a better investment in the long run?
Prime Content Writer 